Client write up- Target Market

What is the target market? Target marketing involves dividing the market into several parts and then concentrating your marketing efforts in one or several key areas, including customer needs and expectations that are most consistent with the products or services we design. It can be the key to attract new business, increase sales, and make your business success. Our design requires a clear target market. Need to determine who will come to buy this one collection? Who would need to compare this whole series of designs? This series should be better when to wear? Of course, the customer should know the value of the design, and what are the benefits.

Reflection- My client group — Introduction of this collection:

Demographic: For this series, the overall style is biased towards feminization. So the overall market should be for women, whether it is the color of choice and lines are female will like the streamlined curve. Although the design style is bolder, there will be a lot of brand clothes can match.

Geographic: For this collection, a lot of jewelry is more biased, contemporary jewelry, not suitable for everyday wear. More appropriate for the catwalk, collection or as showcase pieces. Whether from the design of the size or the design style, and materials are not very suitable as a daily can wear jewelry.

Behavioral: An entire series, using a lot of new sections: 3D print and some industrial manufacturing techniques such as laser cutting. There are some new materials, hot glue gun jewelry. This is a more meaningful series.