Bulgari : Serpenti Form
The Singapore Art and Science Museum opened a new exhibition sponsored by Bulgari - SerpentiForm, which exhibited snake-like jewels and watch works, covering the early 1960s and 1970s, and the modern creation of the 21st century. The complete presentation of Bulgari's serpentine design The The snake is one of the oldest animal totems in the world, symbolizing temptation, rebirth, and transformation, which is one of Bulgari's most important design themes.
Since the late 1940s, Bulgari has begun experimenting with a process called Tubogas to produce a snake-like bracelet with a spiral tube pattern named for an exhaust pipe from an antique sports car.
1960 to the 1970s works are more realistic design style - through the enamel process, gem mosaic to imitate the rich color of the snake scale, the snake is connected by the articulated structure, so that bracelets, necklaces naturally fit the different positions of the body.
The hole exhibition, from the theme background music. Let me feel about the power and desire. The red color flame and snakes had a feeling about the rebirth. Rebirth from the fire and ash.
A symbol has a story behind each brand. A brand unique design features. If later, I would like to build a brand of their jewelry may also need to find a particular symbol. I also need to find my brand the most representative culture, design source. The most representative of the design work. On behalf of my brand behind the meaning. Improve the recognition of their brand.
